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Wednesday, May 18, 2016

Why the Kardashians are smarter than you



The Kardashian family is one of the most hated families on television. Every time their name is brought up on social media thousands of horrible comments follow. These include death wishes, insults, slut shaming and much more. Usually the nastiest comments come from fat people who look like they got run over by a tractor, or faceless internet trolls.

I'm about to say something that might make you angry. The Kardasians are smarter than you.
That's right, in the minutes it takes for people to write insults about them on Twitter and Facebook, these bitches have millions rolling in. I'm not ashamed to say I love The Kardashians. I have been watching their reality series religiously for years. They are funny, entertaining and produce a fun show to watch.
So why is it that the world loves to hate this family?

The Kardashians have built their business empire to the point that their name is now a lucritive  brand. A 200 MILLION dollar brand. I can guarantee the internet trolls insulting them will never see that much money in their lifetime. While some attribute their success and fame to the infamous sex tape, that simply isn't true. Kim even sued after it's unauthorized release for $5 million. These are not just stupid reality tv stars, the Kardashians are business women who have leveraged their notoriety into very successful investments in a variety of areas.

So how did the Kardashian/Jenner clan get to be so rich? Contrary belief, the majority of their fortune is not generated from the reality series "Keeping Up With The Kardashians."
The families matriarch Kris Jenner, (who was a flight attendant before marrying Robert Kardashian) is the CEO of Jenner Communications. They didn't exactly start from nothing, the family was left a $1 Million dollar trust when Robert passed away. As the manager for her children, Kris makes a percentage of their earnings. It is estimated that she makes $5,000 for tweeting about a product and $50,000 for appearances. From motivational speaking, clothing; jewelry lines, video games, books, makeup, endorsements to boutiques these ladies bring in a constant cash flow.
The three sisters Kim, Khloe and Kourtney run several of their own businesses including
   Kardashian Beauty by Kourtney, Kim and Khloé
   Keeping Up With The Kardashians
   DASH
   Kardashian Kollection (SEARS) $250M in sales
   Kardashian Khaos
   Kardashian Lingerie Kollection (SEARS)               
They also bring in income from many endorsements, photo shoots and three popular spin off shows. 
With a net worth of over $90 million, Kim is rumored to be the most wealthy of the three. In fact, i'd say she is a near genius business women. Here's why: In 2009 she invested in Shoedazzle which raised $60 million in venture capital, then sold a year later. She made $1.5 million just by selling her wedding photos. She also earns between $10-25 thousand per twitter endorsement. 
Well aware of her marketing power, Kim has broken the internet, and finely tuned her image to become more profitable. In 2014 she released the iPhone game "Kim Kardashians Hollywood", bringing in over $40 million of the profits in just three months. It's rumored she will take in over $250 million over the lift of the game. Heck, she even has her own Kimojis. She also gives back, donating 10% of her income to charities worldwide. Take that haters. 
The youngest in the family, Kyle and Kendall Jenner aren't doing so bad themselves. They have earned over $12 million from modeling, endorsements and creating product lines like Bellami Hair. 

Think what you will about this family, but they deserve a lot more respect than they get. In fact, they are laughing all the way to the bank. Viva Kardashians! 

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